Tuesday, 23 October 2018

Nike Signs Its First eSports Star

Nike endorsement deals are no longer just for traditional athletes. The sporting gear and shoe company has signed Chinese League of Legends player Jian Zihao, and he's teaming up with LeBron James for a clever new shirt design.

According to SportsPro, Zihao -- better known as "Uzi" -- will work with James on the "Dribble &" campaign, which will include the phrase "Dribble & Carry" on shirts. The campaign originally began in response to Fox News host Laura Ingraham's "shut up and dribble" comments after James had criticized President Donald Trump.

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from IGN Video Games http://bit.ly/2PLs6h8
via IFTTT

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